PROJECT OVERVIEW
Backpack Bar is a concept for a sustainably sourced chocolate bar that directly supports America’s underfunded national parks. Inspired by my own formative memories spent hiking and camping with my family, this project merges my passion for ethical design, environmental conservation, and joyful brand storytelling. Each bar is named after a specific park and helps fund its unique preservation needs—from trail maintenance to youth education programs.
THE PROBLEM
Despite welcoming over 300 million visitors annually, the U.S. National Park system has been chronically underfunded for over two decades. Recent federal budget cuts and hiring freezes have only intensified the strain—resulting in deferred maintenance, unfilled seasonal roles, and reduced conservation efforts. Many park-goers feel deeply connected to these spaces but aren’t always sure how to give back. At the same time, environmentally conscious consumers are looking for ethical products that align with their values. There’s a gap in the market for a product that makes it easy—and enjoyable—to support our public lands in a tangible way.
THE SOLUTION
Backpack Bar bridges the gap between conscious consumerism and environmental stewardship by turning a beloved treat into a vehicle for giving back. Each bar supports a specific national park and is made with direct-trade Peruvian cacao, ensuring fair wages for farmers and a traceable, ethical supply chain. Packaging is 100% recyclable and designed to reflect the spirit of the great outdoors with topographic map patterns, vintage park signage typography, and educational tidbits on each wrapper. Backpack Bar’s visual identity is rooted in warmth, adventure, and purpose—speaking directly to eco-conscious shoppers who value mission-driven design and sustainability.
Three launch bars include:
Joshua Tree Bar (“The Desert Bar”) – Supports road maintenance at Joshua Tree National Park
Mt. Rainier Bar (“The Alpine Bar”) – Funds conservation and trail work in Mt. Rainier National Park
Everglades Bar (“The Wetlands Bar”) – Funds restoration and habitat in Everglades National Park
